Social Media Management, complete rebranding
Loan Officer Magazine is a digital resource library and networking community for mortgage professionals. While the website offers immense value to their audience, it was outdated and difficult to navigate which resulted in low click through rates and a decline in membership and engagement. The owner of Loan Officer Magazine contacted The Marketing Firm with a desire to rebrand and modernize their website and brand image as well as implement a social media strategy that would increase membership and website traffic.
The Marketing Firm completed a thorough business rebrand complete with website and logo design. They successfully made the brand more modern, appealing, and memorable while improving the user friendliness and searchability of the website. Additionally, The Marketing Firm created a social media strategy that is increasing brand visibility, adding value to the lives of their followers, and increasing traffic to the Loan Officer Magazine website.